Nichole Daher is an award-winning entrepreneur, author, and autism advocate best known as the founder of Success On The Spectrum (SOS), the first ABA therapy franchise in the United States. She currently serves as CEO of SOS Franchising and Mission Built Brands Inc.
Inspired by her personal experience as an autism parent, Nichole founded SOS in 2015 with a mission to improve the lives of individuals with autism while empowering entrepreneurs to build businesses that combine profit with purpose. Under her leadership, SOS has grown into a nationally recognized franchise with more than 100 locations across the country.
Nichole is the author of Charting New Waters: The Story Behind Success On The Spectrum, a memoir chronicling her journey as a mother, entrepreneur, and industry innovator. In 2026, she was featured in Legacy Makers, a documentary series available on Amazon Prime Video and Apple TV that highlights entrepreneurs who turn adversity into lasting impact. She also independently produced a documentary in 2025 celebrating the 10-year anniversary of Success On The Spectrum, sharing the company’s remarkable journey and the lives it has touched.
Her contributions to healthcare and the autism community have earned her numerous accolades, including the 2024 Houston Humanitarian Award and recognition as one of the Top 100 Healthcare Leaders by the International Forum on Advancements in Healthcare (IFAH) in 2021.
In addition to her entrepreneurial ventures, Nichole Daher is the author of "Charting New Waters: The Story Behind Success On The Spectrum", a memoir chronicling her journey as a mother and business leader transforming the autism therapy industry.
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Legacy Makers shares entrepreneurs’ journeys from setbacks to purpose-driven careers, impact, and legacy.
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Nichole Daher celebrates the 10 year anniversary of Success On The Spectrum in this self-produced documentary.
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In 2014, Nichole Daher became the step mother of an autistic child. Having no experience with special needs, Nichole took “parent training” classes at her stepdaughter’s ABA therapy clinic. Everything seemed well and the child was making progress in leaps and bounds.
When her step daughter turned 7, the ABA clinic terminated services. Nichole discovered that the vast majority of ABA clinics only accepted children up to age 7. In addition, ABA clinics do not offer ancillary services that children with Autism also need in conjunction with ABA. Nichole found this to be a concerning trend, as it was nearly impossible to find complete treatment for autistic kids.
This ignited a passion within her to create a new type of business that provided more access to care for children who need it most. In 2015, Nichole founded Success on the Spectrum— a complete Autism Treatment center that provides ABA therapy, Speech therapy, and Occupational therapy to children with Autism up to age 18 years old.
Through innovative programs, tailored mentorship, and collaborative partnerships, Nichole’s vision took shape. “Success on the Spectrum” became a beacon of hope for individuals and families navigating the challenges of autism. Not only did SOS offer comprehensive services to children of all ages, but it also boasted another visionary feature- a parent viewing room. In effort to have full transparency for a vulnerable demographic, the SOS clinics were monitored by surveillance cameras, which were displayed in a parent viewing room.
She opened 2 different locations in Houston, Texas hoping to offer children like her daughter a pathway to fulfillment and achievement. However, Nichole’s journey was not without its hurdles. She faced guilt about her ever growing waitlist after her 2 clinics were full. She quickly realized that the unmet demand for Autism Treatment services were not going to be fixed by one person’s effort. Armed with a mother’s determination and fueled by her passion, Nichole set out to create something extraordinary—a business that not only generated profit but also made a profound impact on society.
In 2018, Nichole founded SOS Franchising- the first Autism Treatment franchise in the US. This groundbreaking venture is dedicated to providing support, resources, and opportunities for entrepreneurs to open their own Success On The Spectrum treatment centers.
Driven by her mission, Nichole tirelessly worked to build a franchise model that balanced profitability with purpose. She understood that sustainable success required not only financial gains but also high quality services for kids. With this mindset, Nichole infused every aspect of her company with intentionality, ensuring that every decision aligned with her values of inclusivity and empowerment.
Today, Nichole Daher continues to inspire entrepreneurs and activists alike. Her story serves as a testament to the transformative power of passion, purpose, and profit—proving that with dedication and determination, anything is possible. As she continues to drive change and create opportunities for individuals on the autism spectrum, Nichole remains a beacon of hope, lighting the way for a brighter, more inclusive tomorrow.
