From Autism Mom to ABA Boss: Jenice Reyes’s Transformative Journey
In many stories, business starts with a dream. In Nichole Daher’s story, it began with a mother’s heart.
Years before founding Success On The Spectrum, Nichole walked in the shoes of countless families — grappling with long waitlists, limited therapy options, and the pressure of navigating a complex diagnosis. She faced one barrier after another. Instead of accepting them, she built her own path.
Thus, the phrase “From Autism Mom to ABA boss” isn’t just a tagline — it’s the truth behind SOS’s foundation.
From Frustration to Purpose
As a parent caring for a child with autism, Nichole saw the gaps firsthand. Clinics turned children away. Therapists lacked transparency. Families felt isolated.
Driven by love and necessity, she launched the first SOS clinics in Houston in 2015. She combined ABA therapy, speech, occupational services, and a vision for inclusive, play-based environments. She crafted rooms — life skills, sensory, mock classrooms — all to bridge therapy and real life.
In that moment, she shifted from caretaker to founder. She embraced the role of “ABA boss” with empathy at its core.
Leading with Lived Experience
What sets SOS apart is that many leaders (including franchisees) come from the autism community themselves. They don’t just run a clinic — they live the journey. They understand the fear, the hope, and the victories.
An article published by Women’s Insider Magazine showcased Jenice Reyes, autism mom and owner of the SOS location in Coppell, TX.
Because of living this mission, SOS doesn’t treat children as clients. It treats them as contributors to their own success. Parents feel seen; therapists feel empowered; children feel safe.
Scaling with Heart
Growing a business is hard. Growing a therapeutic business even more so. Yet, Nichole never compromised on ethics, quality, or transparency.
When SOS converted to a franchise model in 2018, Nichole built every support system she wished she’d had — rigorous training, quality audits, mentorship, community outlets. The transformation from autism mom to ABA boss included building a structure strong enough to support dozens of centers without losing the personal touch.
Today, SOS operates nationally, with dozens of clinics and dozens more underway.
Impact, Not Just Income
The real measure of success is in the children who speak more, play more, and engage more. It’s in the parents who stop feeling powerless. It’s in communities that become more inclusive.
Nichole often says she didn’t build a business — she built a movement. A movement where “autism mom turned ABA boss” becomes a normal path for more families.
A Call to Aspiring Leaders
If you’re a parent, educator, or professional drawn to making change — the journey from autism mom to ABA boss isn’t reserved for a few. It’s possible for many.
Success On The Spectrum is expanding, inviting mission-driven leaders to join the cause. You don’t need to be a therapist. You just need commitment, empathy, and a willingness to lead from both your head and your heart.
Let’s shift the narrative. Let’s transform lives — together.
Visit SOSfranchising for info on how to open your own ABA therapy center